now before u ask me if i'm trippin or not....hear me out...
most producers that actually land a placement early in their careers often feel enormous pressure to deliver...
this pressure can many times get in the way of their judgement...
these days the game is changed....
no longer is the "record company" and the "Radio" the only way to your goals...
in fact, in today's era...
it's more important than ever to control your own destiny...
the old model of being "taken care of" by your label are over...
now before my kids come knock me out of my zone....cause they're trying....
i'll give you some proof...
name 5 producers that have dominated in the past decade that AREN'T:
- DJ Mustard
- Metro Boomin
- Mike Will Made It
- Pharell and
- Dr. Dre?
quick!
there were thousands of songs that came out during this time....
you think making it the NBA Is hard?
at least the NBA has what.... 12 teams with 12 people on it each?
i'm kinda guessing cause i don't keep up with sports....
that's 144 players though....and presumably 144 millionaires...
are there that many spots in producing on a grand scale?
HELL NAH!!!
So i'm trying to prepare you to win by creating your own league...
i'm helping you understand that you don't need to play in their league to win...
as a matter of fact, you're better off building your fortress until they draft you...
otherwise, I wouldn't spend time lookin' in their direction...cause they aren't lookin in yours..
those are the facts...
but Cras, what if I land a major placement this year?
well i'm very happy for you, and that's dope and all, however, the reality is you gotta keep that up
time after time after time after time...
it's possible....you can do it...
however i'm a fan of having a winning strategy....
having a way to guarantee that you EAT!
my point is asking you how many producers can you name outside of the superstars is because it's an industry, it's a known
fact that producers are here today and gone tomorrow...
i once had a private conversation with some very high up in the record industry and he said they don't often give out deals to producers for this very reason...
it's extremely common for producers to have one hit and then dissappear.... for good...
why?
because they're planning the music lottery....
they didn't set up their business the right way.....
they didn't make sure they were getting paid in a number of ways.....
this isn't what i want for you......
i want you to be like me and live good without none of them....
without no plaques....
God has blessed me to live much better than a lot of producers i know that have had songs in CONSTANT radio rotation....
and i don't feel i'm anywhere yet....
i feel like i'm just gettin startin and so should you!
no matter how many placements you have and ESPECIALLY if you don't have any....
so the morale of the story is... make sure you got more than one hustle and that can be done from WITHIN the production INDUSTRY....
what i mean is... you can make money a lot of ways outside of landing placements with artists and getting a label deal....
you can make a lot of money OUTSIDE of selling beats to rappers...
hopefully this is a much needed wake up call for you to understand that you have what it takes right now to accomplish your goals in music...
i hope this serves as an important reminder that you can't let ANYONE stand in between you and your dreams EXCEPT for YOU....
and that's on everything....
imma rock outta here and i'll be hittin you wit more insight soon....hope you got some value and motivation from this....
Peace
Cras
PS - if u feel that you're ready to take the next steps and open up the flood gates for you to start getting paid with your music and i'm not only talking about selling beats, then you might wanna get my new course on inside secrets on how to make money in the music business, daily.... click here to get started.
